In the past 2018, the audience of the Telegram messenger was 200 million . users. Daily growth – an average of 500 thousand . users. Telegram attracts not only by the possibility of instant messaging, but also by other modern possibilities. Among them – the creation and maintenance of channels, as well as the use of bots.
What is a Telegram channel
The channel in the Telegram messenger is a tool for transferring data “from one to many”: data comes from one source simultaneously to all subscribers. It somewhat resembles a group on a social network: you can subscribe to it and periodically receive thematic content. In this case, only the administrator has the right to publish.
Telegram channels are created pursuing different ideas: from a completely disinterested desire to share interesting content to the implementation of a specific business strategy. This can be maintaining brand status, increasing customer loyalty, increasing profits, earning money from advertising, etc.
Unique channels have chances of success and daily active growth of subscribers. Create a channel if you are knowledgeable in a specific industry and can create content that is interesting for a specific target audience.
Telegram channel creation: step by step instructions
Telegram channels are of two types:
Private. It is characterized by limited access. Not available when searching. To join, the subscriber needs to receive a link from the owner (administrator). A convenient solution for creating internal corporate communities to inform employees. For personal purposes, it can be used to write notes, cheat sheets. The private channel can be made publicly available if necessary.
Public. Everyone has access to it. Even those users who have not yet become subscribers can view the posts. The public channel is searchable and has its own short address (link).
And a few rules that are important to consider before creating:
login length – 5-32 characters;
the length of the name and bio (description) – 255 characters;
the maximum number of public channels per account is 10;
number of subscribers – unlimited;
the number of subscribers visible to the owner – 200;
you can attract administrators – up to 50;
you can connect bots – up to 20;
the right to edit content – up to 2 days from the date of publication;
removal of a channel with the number of subscribers from 1 thousand – only through the technical support of the messenger.
How to create a Telegram channel
You can create a channel in Telegram through the desktop application, programs for Android and iOS:
desktop: click in the left corner at the top of the screen on three dashes, and in the menu that opens, select “Create channel”;
Android: open the chat list, click on the three dashes and select “New channel”;
iOS: in the “Chats” tab, click on the new message icon in the upper right corner and select “New channel”.
In this article, we will consider the creation and configuration of a Telegram channel on a desktop application. So, we call the menu:
3. The next dialog box is to select the channel type. If you choose public, the system will offer to generate a link. Enter variants of the name in Latin. If the link is not busy, a corresponding hint will appear.
4. At the next stage, the system will offer to add participants to the new channel from those that are in your contacts. The author has been given the right to “arbitrarily” subscribe up to 200 participants from his own contacts. You can select individual, all together, or click “Skip” .
5. That’s all: the channel has been created, and the messenger will notify about it. Now you can proceed to the design and settings.
Telegram channel design
Subscriber growth, conversion and other indicators depend not only on content and promotion methods. Appearance matters too. The user sees the channel picture first. Having become interested, the person goes over and reads the description, and also views several messages.
The main design elements of the Telegram channel are the name, description and avatar (logo, icon). Let’s start with a description. It should be:
maximally revealing the essence.
The maximum number of characters, as already mentioned, is 255. But it is better to keep within 200, so that the bio can be easily read with a “quick glance”. In the description, you need to tell what the channel is about and provide data for feedback (for example, the name of the bot, a link to the price list and contacts for ordering advertising).
To view the description, click on the menu (three dots in the upper right) and then – “Channel description” .
The name of the channel in Telegram must be written in the language of the target audience. It is better to keep within 1-3 words and indicate the topic in the title. If you plan to increase the audience that is looking for channels in the Telegram search, add keywords to the title.
2. You can write or change the name and description by clicking the menu (three dots) and then “Channel management” .
The logo is the “face” of the channel. Being a visual component, the avatar will evoke the necessary associations from users. In Telegram, all avatars are round. The circle is formed automatically: the user needs to upload a square image of 300×300 pixels . The image should be concise and the main elements should be centered.
Three ways to create a logo for a Telegram channel:
Find a suitable picture in a photo bank or on a stock website. Pros: huge selection, easy search by topic. Cons: No one guarantees uniqueness.
Order a logo from a designer. Pros: Unique result, relevant to the topic. Cons: It’s expensive.
Use an online logo generator – for example, the Logaster service . Enter the name of the channel and choose a theme: the service will offer many logo options.
3. To load the logo, click on the already familiar combination: three dots and “Channel control” . In the window that opens, click on the image of the camera in the circle.